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This web site menssizechart.com states the following, "For the below chart men with longer legs and a shorter torso should subtract 2 inches from their height." Our analyzers noticed that the webpage also stated " Men with shorter legs and longer torso should add 2 inches to their height." The Website also said " Men with large chests or large shoulders should add 7 pounds to their weight. For the chest measurements, measure under the arms around the biggest area. When measuring the waist, do not tighten. Is measured from the bottom of the crotch to the floor." The website's header had size chart as the most important optimized keyword. It is followed by shirts, pants, and gloves which isn't as highly ranked as size chart. The next words menssizechart.com used was shoes. hats was included but will not be understood by search parsers.